ATLANTA & NEW YORK & RIVEWOODS, Illinois – (BUSINESS WIRE) – Sep 14, 2021–
Discover, the National Hockey League (NHL®) and Turner Sports today announced a broad partnership, highlighted by the fact that Discover has been named the title sponsor of the NHL Winter Classic®, the annual regular season away game on New Years Day. The Discover NHL Winter Classic® 2022 will take place on Saturday, January 1, when the St. Louis Blues visit the Minnesota Wild at Target Field, with an exclusive presentation of the game on TNT.
The deal builds on Discover’s support for over a decade of the NHL and is the first major brand partnership announced as part of Turner Sports’ inaugural season of NHL coverage. The designation of Discover as the official credit card and official bank of the NHL® in the United States will feature prominently in promotions surrounding one of the NHL’s flagship events, on Turner Sports platforms and in activations at square.
“When Discover extended our partnership with the NHL, we made a commitment to deliver unique experiences to avid hockey fans while helping consumers achieve a brighter financial future. And there is no experience more unique for hockey fans than the NHL Winter Classic, ”said Kate Manfred, senior vice president and chief marketing officer at Discover. “We are proud to be the title sponsor of one of the NHL’s most prestigious events. We’re also excited to be working with Turner Sports to bring this game to fans and to create unique content on Turner Sports platforms throughout the season.
“We are delighted that Discover is joining us as the title sponsor of the NHL Winter Classic, one of the premier events on the NHL season calendar. This highly anticipated and special New Years Day event brings together passionate NHL fans to celebrate the legacy of our great game, ”said Brian Jennings, NHL Brand Chief and Senior Executive Vice President. “Discover, an engaged NHL partner since 2010, will offer unique and creative Discover NHL Winter Classic 2022 activations to connect with our fan base. The NHL, Discover and Turner Sports will take the NHL Winter Classic to new heights by expanding its reach with new national and local activation.
“The Winter Classic is a special day in the NHL calendar each year, and we are thrilled to expand Discover’s relationship with the League with their title sponsor of the event,” said Jon Diament, vice president Executive, Director of Revenue, Turner Sports. “As Turner Sports drops the puck in its debut NHL season next month, we look forward to collaborating more on new ways to reach and engage coveted hockey fans across our vast networks and platforms. . “
Discover will also be featured as a sponsor of the Discover Second Intermission Report throughout Turner Sports’ inaugural NHL game coverage season, with additional promotional expansions in Bleacher Report. Turner Sports kicks off its first-ever NHL regular season live on Wednesday, October 13, with a DTT prime-time dual schedule starting with the New York Rangers vs. the Washington Capitals at 7:30 p.m. ET, followed by Chicago Blackhawks visiting the Colorado Avalanche at 10 p.m. ET.
Turner Sports and Discover will collaborate on personalized content and additional promotions throughout the 2022 Stanley Cup® season and playoffs.
Discover Financial Services (NYSE: DFS) is a digital banking and payments company with one of the most recognized brands in US financial services. Since its inception in 1986, the company has grown into one of the largest card issuers in the United States. The company issues the Discover Card, a pioneer in cash rewards in the United States, and offers private student loans, personal loans, home loans, checking and savings accounts, and certificates of deposit through its banking operations. It operates the Discover Global Network comprised of Discover Network, with millions of merchant and cash access points; PULSE, one of the country’s main ATM / debit networks; and Diners Club International, a global payment network accepted worldwide. For more information, visit.
The National Hockey League (NHL), founded in 1917, consists of 32 member clubs. Each team roster reflects the international makeup of the League with players from more than 20 countries represented, all vying for the most expensive and historic trophy in professional sport – the Stanley Cup. Each year, the NHL entertains more than 670 million fans in the arena and through its partners on national television and radio; over 191 million followers – league, team and player accounts combined – on Facebook, Twitter, Instagram, Snapchat, TikTok and YouTube; and over 100 million fans online at NHL.com. The League broadcasts games to more than 160 countries and territories through its rights holders, including ESPN, Turner Sports and NHL Network in the United States; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic region; Yandex in Russia; and CCTV and Tencent in China; and reaches fans around the world with games available to stream in all countries. Fans are engaged through the League’s digital assets on mobile devices via the free NHL app; on nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in nine languages and offering unprecedented access to player and team statistics as well as all regular season and playoff results since the League’s inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming providing unprecedented access to players, coaches, and staff of the League and teams for distribution on NHL social and digital platforms.
The NHL is committed to building healthy and vibrant communities by using hockey to celebrate fans of all races, colors, religions, national origins, gender identities, ages, sexual orientations and socio-economic status. The NHL initiative reinforces the fact that official sport policy is one of inclusion on the ice, in locker rooms, conference rooms and stands. The NHL expands access and opportunities for people of all walks of life and of all abilities to play hockey, fostering more inclusive environments and expanding the game through a greater diversity of participants. To date, the NHL has invested more than $ 100 million in youth hockey and grassroots football programs, with a commitment to invest an additional $ 5 million in diversity and inclusion programs over the course of next year.
Turner Sports, a division of WarnerMedia, is an industry leader in providing premium sports content on all platforms, widely recognized for its extensive partnerships with NBA, Major League Baseball, Men’s Basketball Championship of NCAA Division I and the National Hockey League. Turner Sports’ portfolio also includes Bleacher Report, the # 1 digital destination for young sports fans who drive engagement and video viewing across all social platforms and the B / R app, featuring premier brands. plan such as House of Highlights, B / R Football, B / R Gridiron, B / R Kicks, B / R Betting, B / R Walk-Off and B / R Gaming. Turner Sports co-manages NBA Digital – comprised of NBA TV,, NBA LEAGUE Pass, NBA App and – as well as the NCAA March Madness Live product suite. Visit Turner Sports for additional press materials; follow Turner Sports on Twitter at.
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PUB: 09/14/2021 9:00 a.m. / DISC: 09/14/2021 9:02 a.m.